LinkedIn has now shared some tips on how you can go about posting on the website in order to grow your community and create opportunities around it.
Here are some of the posting tips shared by LinkedIn:
Members who are posting twice per week can see up to five times more profile views.
Include a hook and CTA when writing ad copy in order to generate interest of the audience.
Regularly make announcements about your professional achievements adding your perspective otherwise it might seem just as a forced post.
Engage with post of others to boost awareness and reciprocity and hashtags still hold importance. As hashtags are searchable and can be followed, add few relevant hashtags which are either in line with your content or at the end of the post for increasing discoverability of the content and its reach.
If you want to get noticed, boosting engagement is important and Linkedin promotes content which gets some real conversation. Comments, reactions and shares which are undertaken within an hour of posting tells the algorithm that your content holds value. Create posts which encourages discussions which are honest and keeps people interaction.
Focusing on professionalism is important where your content provides actionable insights and career advice. You should be sharing articles directly on Linkedin
Staying regular and consistent is important as it is an active signal for Linkedin algorithm. Posting and engaging more is important as it helps LinkedIn to better understand your value as a user as it helps in boosting your SEO ranking. You need to be consistent as it is a simple yet powerful Linkedin SEO tip which one should not overlook. Linkedin would want to connect users with most authoritative and professional content.
While writing headline, keep in mind to include your target keyword. Keep your target audience in mind while writing headlines and always complete your profile, it keeps it look authentic and increases their trust in what you say and preach.
So follow these simple yet small tips if you want to enhance your presence on LinkedIn. Make an effort to write meaningful conversations and this is what is favored by algorithm of Linkedin. For keeping your users interested, keep them engaged by replying to comments quickly to keep the conversation continuing.
Hashtags still hold value and is a powerful tool on Linkedin. It helps in categorization of posts and makes it easy for the correct audience in finding your content.
If you bring together engaging formats, relevant keywords and interaction driven posts, your content can be made more discoverable. Use a clean and customized URL as it is not just good for branding but it also increases visibility. Edit your URL and include name or variation which is easy to remember.
Long posts are welcome but skim them with short paragraphs and bullet points. Building your personal brand is important and present yourself in a manner which resonates with your audience and helps in standing out in the marketplace from the rest.
Your About section should be speaking your story as it is the best way to tell about it and list your job title or skill. Even if it means spending time on it, create some drafts and finalize it after lot of thinking.
Go through the Linkedin skill list and find out which are the ones relevant to you, stay relevant and do include the details of your experience alongside your skills. There is a 3x more chances of receiving connection requests if you have five or more skills listed on your profile.
These are just some of the ways which can really help in boosting your presence on Linkedin.
