Pinterest has gone ahead and published its annual listing of predictions based on user interest and engagement over the past twelve months.
The predictions came on its mini site which gave overview of all trend forecasts of Pinterest with claims that 80% of its predictions would become bigger trends going forward.
Every 20 predicted trends of Pinterest came with brief explainer with data trends pointing towards a bigger shift. It has included pin aligned images showcasing the trends in action which gave a better grasp of what it meant in the app.
It includes everything from Fisherman Aesthetic to Castlecore which can help in guiding thinking on how to reach the target market in 2025. It has also launched product activations to go with its trend notes.
In celebration of launching Pinterest Predicts, it is dropping about twenty exclusive products and experiences from Dec 9th to Dec 13th on first come first serve basis. This would give lucky users chance for trying on next year trends before everyone else.
Ranging from 14-carat tooth gems to free trips to mountains and hand painted piano there is a world of trendy treats for users to try. Pinterest trend predictions tend to be pretty spot on and there are striking and interesting trends in this year’s list. If you tap into the right ones for your brand this could help boost your marketing efforts which would depend on your target audience.
Pinterest used the data from September 2022 to August 2024 for forecasting the biggest trends of 2025. As per the brand, 2025 would be a very quirky and colorful year ahead. As per their prediction, it would be cherries. There was a surge in searches for terms such as desserts, cherry infused cocktails, fashion and desserts.
Some of the popular aesthetics identified by Pinterest include moto boho, rococo revival and castle core. With the revival of rococo, platform is predicting elements of opulence. There was increase in search terms like lace skirt outfits, edgy boho outfits and moto boots outfit.
Another big thing would be maximalism. Some of the key terms were vintage maximalism and electic maximalism with pinners looking at layering their fashion. Fisherman is another aesthetic pinterest for 2025 in the form of raincoat outfits, cable knit sweaters and sardine tattoos.
The trending aesthetics stated by Pinterest needs to be taken seriously as significant trends have been noted like cottage core and dopamine dressing. Regarding travel, fashion, beauty, entertainment and home decoration, Pinterest predictions have been quite spot on either as spot on data utilization or self-fulfilling prophecy.
In sum, predictions of 2025 include sea witch inspired makeup looks, castle core aesthetic, fisherman aesthetic, nesting parties for new parents, maximalism in fashion and décor and Rococo revival for weddings and parties.
Pinterest trend predictions tend to be spot on and getting into the right one will help your brand and boost its marketing efforts depending upon the target audience.
Users of Pinterest tend to spend 2x when they shop on Pinterest when compared with shopping on other social media platforms. As per demographic data, Pinterest users tend to have higher income and have more spending power for shopping. This highlights the value of investing in marketing on Pinterest mainly for brands which sell products with higher price point and it includes designer clothing, accessories and furniture.
A quarter of social media users want more brands to start using Pinterest and this is primarily due to refreshing and optimistic nature of the platform. Gen Z users are a fan of Pinterest with 31% of them want more brands to use Pinterest. It can work wonders for the brand image and the positive vibe of the platform can bring a halo effect for brands.
