In order to maximize user engagement, X has published its latest overview of how it ranks content with full listing of codebase for its For You timeline which is the primary feed for the X users. Given below are the major factors for driving engagement and keeping interest of users in the app intact.
Overall the factors which drive post engagement are similar as they have been for some time but one must note the specifications. As per X documentation on the core signals which are being used to select posts for showing individual user timelines, the current factors and their relative weighing is out of 100.
Probability that users replies to Tweet and reply gets engaged by the Tweet Author gets a score of 75. Probability that users replies to the Tweet is 13.5. Probability of users opening the Tweet author profile and Likes or replies to Tweet is 12. Probability of user clicking into Tweet conversation and reply or Like Tweet is 11. The probability of user clicking into conversation of this Tweet and staying there for at least two minutes is 10. Likelihood of users Retweet the Tweet is 1. Likelihood of users will favorite the Tweet is 0.5. Probability of users watching at least half of the video is .005.
The major focus on an individual user relevant level is engagement and likelihood that the post would be sparking conversation with the post author. X prioritizes posts from people who engage with it and also serves as guide to ensure that you get the post into feeds of more users by sparking engagement which is mainly in form of replies. This is hard as vast majority of X users don’t post anything but X looks for engagement on the posts.
The elements which get an algorithmic boost are the ones where video posts get a massive post if users have been watching it for more than ten seconds, bookmarks and quotes are positive engagement signals which boost your reach and getting verified also increases the reach of your post. Creators posting viral updates get more reach on subsequent posts.
Besides there are a number of factors which can even hit you with penalties such as posting offensive text which can reduce reach by 80%, posting in all caps, using offensive username and inclusion of links in posts.
As of now, X doesn’t state what does offensive means so we are not sure what does it consider harmful or worthy of penalization in this respect. Penalties can be cumulative as they relate to reputation score of the account which implies that any kind of penalization could restrict your reach ongoing and not just on per post basis.
Strategy for succeeding in X should include video posts prompting people to reply which would get more reach and engagement with individual commenters would also help in ensuring that more of the updates get shown in their feeds. This is the top level performance indicator which X is looking to boost whereas any engagement and dwell time would help in improving the performance of the post. The best thing would be to not post content in all caps or post any offensive content in order to avoid penalties and not include any kind of links.
So keep these tips handy if you would like to succeed on X and avoid any kind of mistakes or shortcuts which could make you lose your presence on social media.
