Some new insights have been shared by LinkedIn into the adoption of latest AI tools in the workforce and how businesses have been getting benefits from latest AI tools. Microsoft, its parent company has invested billions in AI development. Data shows that latest AI tools are not as transformative as some AI industry folks are keen to present and there are limits to value of AI tools in several aspects.
LinkedIn report talks about overall AI adoption and how B2B marketers have been incorporating latest AI models. A lot many professionals have been using AI in their day to day work and many are still developing their use.
As per 32% of the respondents rated their expertise as extremely good and remained flat from last year report. Leadership is at deficit with just 38% of the CMO stating that they are highly confident about their AI skills. As per LinkedIn, there is a need for further AI training which can be facilitated through its LinkedIn Learning courses.
AI has been improving its own ad targeting tool through innovations like Buyer Groups which uses AI for identifying and targeting decision makers involved in Predictive Audiences or company purchasing which analyzes engagements which takes place in order to improve targeting impact.
You must note the shifting analysis of AI which is transformative and even though AI tools work towards improving productivity but it can’t replace human skill and expertise. As per a study conducted by Bain and Company, 95% of the companies have been using generative AI and 29% of them are uncertain regarding its ROI. Another study conducted by Economist found out that 42% of the companies which adopted AI tools have abandoned it whereas as per a study published by Harvard Business Review, AI tools don’t save time but end up increasing employee workload which not just improves productivity but is also leading to burnout.
We are hearing stories about how AI tools would be changing the manner in which we live and will be replacing human workers with machines but at the end of the day, the absolute benefits of generative AI are still not clear and how to bring about an effective adoption of the AI tools.
AI tools are more of complementary in nature and are not there to replace people. Most of the CEOs are excited about the cost savings they could incur by replacing staff with AI tools but at the end of the day they can only be effective when they are in the hands of a person who already knows the task in and out. Task experts are then able to understand the output, see errors in them and then refine the dare into something useable but for people thinking that AI tools can do all the work for them is not realistic, at least not as of now.
The narrative about AI has been two ends of extreme with one end talking about unlimited efficiency whereas the other end talks about job losses. But if we consider the reality part, AI tools are not just helpful and powerful but they are not here to replace human expertise.
The future would be shaped by AI but there would still be room for creativity and human judgement. For businesses, it presents both opportunity and caution. AI tools can automate routine work, help teams innovate faster and deliver high output but without solid AI governance and skills, companies risk inefficient use of tools or burnout. There is a high chance that workforces may push AI without understanding when it is required leading to wasted efforts or poor quality results.
