LinkedIn has gone ahead and listed the skills on the rise in the field of marketing and it highlights the key trends in skill development based on what LinkedIn users who work in marketing are adding to their profile. It includes information based on hiring success or skill growth relative to marketers who have been hired in the past year. It is not just a trending list but an overview guided by relative employment outcomes. It is an indicative measure of not just what people are looking to improve upon but also what companies are looking for in acquiring staff.
So given below are the ten fastest growing skills in marketing:
Performance Analysis
This involves measurement and evaluation of marketing activities such as events and campaigns for understanding what worked and what did not and use those insights to develop future strategies and achieve business goal.
AI Literacy
AI literacy talks about making effective use of AI tools and technologies for the purpose of business and in case of marketing, AI can be used for analyzing consumer, forecasting campaign performance and data segmentation.
Social Media Branding
Social Media Branding helps in creating a clear brand presence across various social media platforms. It would help companies stand out and build strong customer loyalty.
Client Prospecting
It is the process of identifying and engagement of potential leads and converting them into clients. This skill can work towards supporting professionals in building their own client portfolio.
Visual Storytelling
This involves videos, images and other visual medium for communicating a brand message. It evokes emotion and delivers compelling narratives which fosters stronger connection with potential customers.
Team Collaboration
This involves working with others for coordinating efforts such as performance tracking, market research and campaign planning. It also involves leveraging collective strengths for achieving shared business goals.
Community Engagement
This involves regular interaction of brand with its audience for creating trust and loyalty. When correctly executed, it enables companies to create distinct voice and emotional connect associated with their brand.
Go to Market Strategy
GTM strategy is aimed at preparing a comprehensive plan for launching new product or service and reaching out to customers. This involves understanding the target audience, selection of right channels and coordinating the rollout strategy for maximizing impact.
Performance Marketing
This is a pay for performance marketing strategy where advertisers only pay when they get a measureable result such as lead or a sale and this approach helps companies to use their marketing budget in a strategic manner and maximize their ROI.
Operational Efficiency
This involves streamlining business operations for improving quality and productivity. By making tools for reducing manual tasks and optimizing workflows, this enables marketing teams to focus their efforts on high impact areas.
Rather than trying to learn everything, focus should be on a combination which reflects your strengths and career goals. For example, if you are analytically oriented, you should focus on a combination of performance analysis, GTM strategy and AI literacy. If you are strategic then you should focus on honing your performance marketing skills and operational efficiency and if you are creative, then invest your energy in social media branding, storytelling and community engagement.
In 2026, marketing has become more demanding, dynamic but at the same time rewarding. Marketers should wear different hats – be analyst, strategists, storytellers and collaborators. One must invest in these top growing skills as it is not just a smart move but also important for long term success in a world where only constant is change.
So if you are reading this blog then do let us know what do you think are the skills which will dominate in 2026.
