TikTok has launched GMV Max which is its next stage in-app shopping push in U.K. and it will be using AI for optimizing your product listings in the app. As per the company, GMV Max is now available for products and LIVE shopping sessions on TikTok Shop, GMV Max automates creation of campaign which includes audience targeting, bidding and creative selection for optimizing campaign performance by seamless identification and scaling of high performing assets for sellers on the platform.
The product advertising process will be handled by sourcing of assets, creation of ad campaigns and optimization for sales with incremental GMV that would not be otherwise attainable for keeping GMV to ad spend ration stable.
The ad creation system is end to end which aims at making it easier for brands for listing their products in the app and maximizing sales for TikTok users.
TikTok Shop has more than 200,000 active small businesses in UK with more than 6,000 LIVE shopping sessions each day. In the Chinese market, TikTok got great success with big monetization focus on in-stream shopping and it seems that GMV Max could be a hit among U.K. brands.
TikTok is the second largest online beauty and wellness retailer in U.K. and if we combine with popularity and broader online spending trends, it would be worth more businesses exploring the potential of TikTok promotions for their products.
The opportunity looks huge and TikTok will have to work towards adoption for boosting the momentum.
