The decision of switching to Community Notes and getting rid of third party fact checkers has led to widespread backlash and led to widespread concerns among ad partners. Now Meta is looking to assure its ad partners by implementation of variances in its approach.
It has been communicated by Meta to advertisers that the Community Notes would be applicable to organic posts and not paid ads. This is different from approach of X which does not allow Community Notes to be added to any of its post whether its paid or organic.
If we consider from moral standpoint, this is a better approach which would be providing more transparency in advertising but it seems that Meta is not willing to take on the risks associated with it and the impact it could have on its major revenue stream.
At the moment, Meta lets advertisers pay influences for promoting their products with branded content tags attached for increasing transparency but still there is no clarification if these would also be exempted from Community Notes once Meta implements the same.
In case Meta is looking to maximize its ad revenue, it would be really interesting to find out how Meta would be looking to approach this element when its community notes would be activated which will happen in the coming few weeks.
It is being said this hurried implementation of Community Notes is being done in order to appease President Trump. As of now everything else looks in a flux and full details would be available soon.
