Video Gen AI Lenses, a new form of popular AR Lens feature has been launched by Snapchat where there are custom animations which are aligned with your video clips. With Snap AI Video Lenses, users would be able to take a video and use the Snap system fill in animation for aligning with the clip.
So this is how it works, first you need to select the Lens which you require and then there will be three video gen AI lenses to start off with – Fox, Raccoon and Spring Flowers. You need to capture a Snap and then submit it for processing. The SnapChat system would animate the Snap with chosen effect, give custom version of the Lens effect and after processing it would be made available in the memories collection.
It is very much similar to regular Lenses but has a more personalized touch built by AI. It won’t be available to all users at the time of launch and as of now would only be available to SnapChat+ Platinum subscribers only.
Snapchat+ Platinum is the top priced version of Snapchat+ subscription option where users are paying $15.99 per month for ad free Snap experience. The ad free option has been available for quite some time but Snap changed the name to Platinum so users were not aware about its top priced package. It is trying to build upon the success of Snapchat+ which has around 14 million paying subscribers by implementation of more expensive and exclusive version of its paid add on service.
So does it look that AI video Lenses would get more people to pay up? Yes, it seems that more people would pay up for this feature as of now.
