Instagram has been expanding access to its DM translation and scheduling tools with more businesses now getting access to these options and would provide extra engagement opportunities.
Though these features are not new, Instagram had been working on them for some time now and a number of users are having access to them for several months now. Currently, Instagram is now promoting them as business engagement options which would be providing more considerations for professional outreach.
Now more number of businesses will be able to access this option which would let you to expand your business into newer regions. Now it will be possible to translate DMs into 99 different languages. For translation of a message, you need to hold down on the specific DM and then select Translate. The translated text would then be displayed below the original message in-stream and then you need to select a language preference so that DMs would be automatically translated into your native language.
These features will be not just be improving cross border communication but would also be opening up further opportunities for businesses. Instagram would also be giving more number of business users access to scheduled DMs.
Now you can ensure that your messages are sent at the best time for connecting with people in their local time zone. For scheduling a DM, you first need to type your message and then hold down on the Send button and then you would be able to select the date and time when you want to reach the prospective customer.
The impact of this is relative as most of the customers would be looking for an immediate response but there would be some cases where delaying of DM would make more sense and could help in improving your connection with the customers.
Scheduled DMs were tested by Instagram back in December and has been rolling out to more regions and users since then. Even though this might not be new to people but Instagram is promoting it as a new opportunity for business users.
This feature allows users to translate incoming messages into 99 different languages. For using the tool, users can press and hold a message and then select Translate option. Translated text appear below the original message within the chat thread. Users can set a preferred language for automatic translations of future DMs.
Access has also been expanded to DM scheduling. The feature lets users compose message and schedule it for delivery at a later time. For scheduling a message, users need to type their content, hold down the Send button and select the desired date and time for sending the message.
As of now the scheduling feature supports only text based messages but if users are looking for sending videos, photos, GFs or voice notes in real time. The new scheduling feature is part of broader strategy of Instagram for improving messaging tools and attracting users who are looking out for an all in one communication platform. In the past few months, Instagram has been rolling out message editing, live location sharing and ability for s=drawing on photos and features remindful of Snapchat and other messaging platforms.
The scheduling messaging caters to businesses, content creators and regular users who are looking to streamline communication. Whether you need to plan reminders, send birthday wishes or organizing content schedules, this tool allows users to communicate on their own terms and conditions without disruption of workflows.
Users who are looking to make immediate changes tap the notification which lets them edit the message, delete and send them immediately by long pressing the message.
This new feature from Instagram will definitely help users across the world!
