Now shorts creators would be able to use Veo 2 for not just generating better looking video backgrounds but would also be able to entirely create new AI originated short clips. For using this new process, Short creators would be able to open media picker in the Shorts creation flow and then click Create at top of the window.
As of now, AI generated creations look little unrealistic and too shiny. The technology is improving and in the future you would see that it would fit seamlessly into your creations which would lead to more creative videos.
This could also lead to clogging up platforms as people would be using generative AI video and not add much in terms of viewing experience. This also raises concerns about deepfakes but YouTube has clarified that these videos would incorporate SynthID watermarks and would include labels for indicating when AI had been used.
The hype around AI has led to YouTube to add such AI features but still human creativity remains key for maximizing benefit from these tools and only those who take time to research, invest and conceptualize these ideas stand to gain from it.
More than 25% of YouTube Partner Program creators make money from Shorts. Veo 3 could be putting pressure on traditional creators who might see their content get buried by wave of AI Output or would be leaving the platform altogether. By saying that possibilities with Ai are endless, what they are trying to say is that anyone having a voice will be able to reach an audience and build a brand. Integration of Google Veo 3 could turn out to be turning point for Shorts which would not only unlock mass creativity through automation but would also force YouTube to walk a fine line between authenticity and innovation.
It would be reshaping how creators would be making content but at the same time would be raising concerns regarding originality, quality and future of human made Shorts. It would be opening up new creative possibilities for brands for producing targeted and engaging ads without the needs of extensive production resources. In case the platform gets flooded with AI content, advertisers would need to carefully navigate this shift for ensuring their campaigns stand out amidst lower quality videos.
YouTube has already announced that content creators would be required to make a disclosure when they would be including realistic AI-generated content. These videos would be displaying a public label so that viewers are well versed with. They have also updated its privacy and impersonation policies which would be allowing individuals for requesting takedown of content which misuses their voice or likeness.
This would be a big upgrade from the Dream Screen feature which lets user only create AI backgrounds. Since AI powered video generation would be available to anyone, it could be disrupting the dynamic. YouTube algorithm might see more of Ai generated content as users would be able to produce it faster and at scale. Creators who are relying on YouTube shorts monetization might be soon finding themselves competing with AI generated videos.
It would be reshaping how creators would be making content which would democratize production of video but also raise concerns regarding originality, quality and future of human made shorts. It would be opening up new creative possibilities for brands for producing targeted, engaging ads without the need for of using extensive production resources.
The AI creation elements for Shorts has been rolled out to users in Australia, Canada, New Zealand and U.S. with more regions to follow.
This is something which one should keep a watch on and how it would be reshaping the Shorts landscape.
