Here comes the holiday season which brings more opportunities for your brand. You need to ensure that you are aware of the latest trends in your industry which can help in maximizing the potential of your brand and there are variety of tools which can be used for researching and analyzing trends and topics which can keep you ahead in what is happening at any point of time.
Here are certain platform specific research options which can be used for getting better understanding of what all is happening in the brand niche. Check the options below:
Pinterest Trends
Though its less of a social app and more of a shopping platform nowadays, It has become an important tool in guiding product discovery with 80% of weekly Pinterest users noting that they have been inspired to shop depending upon what they found in the app. With 578 million users, it has become a valuable tool for insights into shopping trends. It helps you in searching for trending pins depending upon any keyword so that once can find specific topics and elements which can relate to the brand. It can help in changing your perspective on shopping focused questions and queries which would help in shaping your promotions and communications.
TikTok Trends
TikTok Trends tool is an amazing tool which provides insights into trending hashtags by industry which helps in getting data which can guide you into creative thinking. It gives list of key trends in the related industry and also learn regarding related topics, demographic engagement and example uploads. It also provides information regarding video styles, trending creators which lets you know what is working in the app at any given point of time.
AI Powered Ad Tools
Nowadays every social media platform has some form of AI powered targeting within its ad system which comes with AI powered targeting within its ad system and the automated targeting options are getting and even understands which ad content would be relevant to users. It would be a great option to test these AI enabled ad targeting and let machines choose the best audience for you.
AI systems would be valuable as AI tools have been designed for recognizing patterns in large groupings of data which implies that they are able to correlate interests and activity on broader scope than anything which comes before. It makes sense to test each of these AI enabled targeting and let the machines take care of ad audience for seeing whether they will be able to find broader audience which they would be interested in your services and products.
Grok
Grok is being used by more than 600 million people every month. Thought it cannot provide up to minute insights but it can provide close to live updates on key trends and shifts on any kind of topic. In case you are aware about your key subjects then you can ask Grok about what is trending in relation to those terms on X and also provide additional insights. Just ensure your words are specific to X.
Reddit Pro Trend
It is a great tool for providing insights into what the target audience is looking for and what you need to be promoting in your ads. With Reddit Pro Trends, one can monitor business mentions, track conversations which feature your target keywords and discover engagement opportunities in real time. It gives insight into not just what information people are looking for but what specific features they are interested in and common questions which could be answered. Using this approach helps in rounding out the marketing messaging.
So try using these tools and see the difference!
