So now there are new feature updates for Snapchat+ users which includes new generative AI elements, Bitmoji clothing and new options for helping spark further engagement. It has added two new generative AI features in custom stickers which are based on message text and movie poster simulations.
So the custom stickers are based on whatever you type so in case you write let’s eat food, the tool would generate an AI image which would match the typed message. Snapchat has also added a generative AI movie poster option which would enable you to imagine yourself in a variety of generic movie styles.
It has also added a new feature called Snap Modes which is looking to add more tone customization and add fun to way you would Snap with family and friends. Another feature which is getting rolled out is non-replayable Snap option and with more features coming soon, all this could provide several ways for enhancing engagement through gamified messaging which would add more fun to the entire process.