Two new metrics for newsletter creators in LinkedIn app has been added – the first one is email sends and other is email open rates which are now available through analytics page which provides more ways for measuring performance of communication sent.
So people who are not aware about these terms – Email sends refers to the number of subscribers which have received an email for this article whereas Email Open Rate refers to the % of subscribers who have opened the email sent for the article where the number is an estimate and might not be precise.
These metrics would help LinkedIn newsletter creators target and optimize their approaches. It will be a welcome addition to the existing data points.
