Now YouTube has gone ahead and lets creators share more of their channel performance data with brands which can lead to further monetization opportunities. It has already started notifying channel managers in the YPP program that they would be able to share channel and audience data so that they can be discovered by brands and advertisers for more earning opportunities. It has shared more information on the program which channels would be able to manage in their advanced settings in YouTube studio.
Now Channel managers would be able to share aggregated channel and audience insights which includes views, subscriber counts, likes and comments. You would also be able to share data regarding audience demographics, information on shopping tags and shopping promotions performance. This would give more data to advertisers which would let them make informed decision regarding potential partners in the app which would help to better align their outcomes.
With the creator economy growing, a number of brands and advertisers are eager to partner with YouTube creators but at times it becomes difficult for advertisers to tell if the creator is the right fit for them or not as important channel information is available. It would streamline data sharing across Google tools for enhancing discoverability of the creator and expanding their monetization opportunities while maintaining data control and transparency.
As of now this feature is off by default so that unknowingly creators don’t share the info with brands but if the option is made available, it would prompt more creators to switch it on for increasing transparency and improving their chances of securing more sponsored content deals. Brands can also access limited channel data through YouTube Creator Partnerships Hub for finding potential creator matches with the advanced data building on existing channel insights. Apart from this, it is also launching a new filter on the Content page in YouTube Studio that would let creators filter for product tags which are violating YouTube guidelines.
YouTube wants to ensure that creators in its Shopping Affiliate Program abides by the rules and maximizes their opportunities with a new way for racking listings which would make it easier to stay across any potential errors with your product tags. It has also announced updates for enforcement of mass produced content with improved detection measures which are coming into effect now.
As part of its monetization program, YouTube has always required creators to upload original content. In July, YouTube is updating its guidelines for identification of mass produced content. As per YouTube, it is a small update to YouTube’s long standing YPP policy for helping identify when content has been mass produced or copied. Although this type of content has been considered ineligible for monetization for years and is regarded as spam and now YouTube is looking forward to improve its enforcement based on the recent trends of posting such type of content. This update will be helping YouTube detect AI generated content including fake movie trailers.
This would be helping original content creators when compared with creators posting copied content. YouTube is also to launch new channel membership loyalty badges for celebrating a decade of its member tenure. Apart from the previously available badges, creators can upload badges for years six to ten. Till now, channel memberships loyalty badges were capped at five years which is not sufficient for creators in their dedicated members.
Now YouTube is adding pull to refresh functionality on Channel pages and for people who are not familiar, this lets creators pull content on the page down to refresh rather than having to exit the channel page entirely for making sure the content is up to date. This would be working across all tabs on the channel page. It would be a simple but helpful weak for rounding out latest collection of updates of the platform.
