Now Google has started to add ChatGPT style interface to Search for capitalizing on its rising interest. The AI mode in Google Search lets you to make conversational approach to web discovery with ChatGPT like UI which lets you converse with human like approach. The AI mode was tested by Google with testers in March and the access is being expanded to Google Labs users in the U.S.
Many users are using AI mode in Labs in newer ways and asking harder questions with follow up questions and finding new businesses and websites along the way. Now Google is also making it available to regular Google users and non-lab users in US are also getting access to options in the weeks to come. It has come at a time when Meta has launched its own standalone AI app which lets users to converse with Meta AI and X launching Grok app.
Google AI which has been built into Search will have a definitive discovery purpose which Google feeding in product info from Google Shopping listings in order to help people find related items for their queries. There are number of people who associate AI with ChatGPT and some people have set personal parameters in that app which provides them with personalized answers. Due to this they are less likely to move to meta AI and it could be viewed more as a social tool when compared to Google AI mode as how people tend to view Facebook and Meta more broadly.
Till now AI mode was only available to people who joined Google’s Experimental Labs Program but now it’s available to anyone.
It needs to be seen how people are using every AI tool and what will be the most common questions to each like are people seeking more product info on Google or are they asking more topical questions on Grok. What will matter is the context within the tool presented which will matter in this respect though the one which wins out would more likely be the one which would get best attune itself to each person’s specific preferences.
A lot many of you would be thinking that Meta would be placed in a better position in that respect using Facebook and IG info for customizing your responses whereas Google has never been good at this aspect. We all will have to wait and watch and see the usage behavior.
Google has been adding new tricks to AI mode which includes product cards and visual place with capacity for resuming past searches via new side panel. It would be really interesting to see how every app would be approaching the shift towards AI and the tools that have been developed. It would also be important to see how people are using each app and whether they do start for merging their engagement towards one main AI tool.
What would be making AI mode different? Rather than typing short keywords through list of links, it would be possible to ask full complex questions and the AI mode would not only understand the same but would also follow the train of thoughts if you are asking follow up questions. Google has added new features for e.g., if you are searching for salons, restaurants etc, you would see clean visual cards which would show reviews, ratings all in one glance. This is part of Google’s bigger push for making Google Search more helpful and conversational.
As of now AI mode is only available in the United States but it’s just the beginning and soon it will be available globally.
Let’s see how this goes forward!
