Reels are considered to be one of the most engaging content format across Instagram and Facebook where videos make up over 60% of all the time spent on the app by people. There has been a volcanic growth in the space of short form entertainment and if anyone wants to increase their opportunities for reach and attention then one must look to integrate Reels into creative flow.
Now there are more options for content creation and with tons of AI material available, there is no excuse that you should not be posting content online. In case you have been thinking about the Reels option then the latest Reels guide from Meta gives you the inspiration for starting soon.
The Reels Ads Guide from Meta is a six-page overview of Reels promotions best practices which includes data on Reeks ads performance. Reels are known to ignite connection with people re-sharing reels over 4.5 billion times per day and they are built on the top of the existing graph which means your family and friends are already there.
With regards to making Reels it should be entertaining and it provides an emotional response through a mix of visual effects, music and storytelling. They should be able to entertain by creating a smile or satisfying their curiosity.
Make an effort to create relatable stories where you talk about stories where people are able to recognize and feel like one of us. Make the Reels digestible, focus on the pace of the reel to ensure you are capturing and maintaining attention.
You should be making 9:16 videos in order to make them captivating. Audio in the form of sound effects, music and voiceover is a good way of creating entertainment and engagement for the audience. In order to ensure that messaging does not get overlapped by Reels user interface, you should keep the bottom 35% of your ads free of key creative elements, logos and text.
Keep in mind that key creative elements are in the safe zone with safe zone checker for Reels. You should toggle on the safe zone guardrail in Meta Ads Manager to figure out how ad fits within the Reels safe zone.
If you add partnership ads on Reels to existing BAU campaign can lead to 5% improvement in cost per result and 20% higher conversion rate when compared to BAU alone.
If you add Facebook Reels placement to BAU campaigns it leads to 3% more incremental purchases per dollar spent than BAU campaigns alone in large scale study measuring incremental effects.
One can partner with creators as production partners as they are the ones who have been fueling the Reels ecosystem, driving relatability and creativity which can be positive for the business from discovery to purchase.
Campaigns which used Reels Ads resulted in 14% higher average brand lift and 24% higher median brand lift when compared to BAU campaigns.
AI tools can be used for generating short video clips with the latest editing app from Meta called Edits video and you can also use other editing apps like Google Veo which lets full video generation from text prompts.
So if you follow these creative tips and tools you will be able to create some amazing Reels which could definitely attract eyeballs and help them go viral within a short period of time apart from attracting some loyal subscribers for you at the end of the day and help you become one of the most popular creative in the social media world.
What are you waiting for, just follow these tips and see your social media journey zoom ahead!
