With video content rising on LinkedIn year over year at the rate of 36%, this triggered LinkedIn to launch some new updates to video in order to make video posts more prominent in-stream and enhance discoverability within its different search elements. It has gone ahead and brought its full screen vertical video display format to desktop which will align its video presentation with the mobile app in a better manner.
Its full screen video display format on mobile is very much similar to TikTok where users will be able to scroll up to see more video clips in a singular immersive display. It is also looking to replicate the format on web as well.
Other thing being tested is a larger video display in mobile app as well and there is also a new option which displays all of video uploads in a profile mini view. Videos will be appearing in longer, wider frames in the main feed which when tapped would take you through full-screen video player. If you tap on creators’ profile from the feed, it would give you a mini-profile overview with their video uploads highlighted.
This is expected to encourage more video uploads and give maximum exposure to video content. Apart from this, LinkedIn is also testing a prominent follow option with full screen video player. It is also focusing on discovery where it would surface more videos in search results and is rolling out video analytics with average watch time data which would help in better understanding of individual video performance.
As per LinkedIn, video creation would grow at the rate of 2x of original post format and it seems that LinkedIn is more interested in videos on its platform and if you want to get the most out of LinkedIn, shifting to videos would be a good strategy.
