New updates to Google Display Ads (GDA) network has been announced by Google which provides more placement options for reaching audience through Google broader web reach. They are adding more ad inventory across variety of categories and platforms which includes sports, news and social and gaming.
CTV has become more prevalent which leads to more opportunity for TV ad like reach through digital offerings. With more targeting options, it would lead to more effective ad buys in these categories. Also, new creative templates are being rolled out for Display Ads.
They are also launching new improvements for furthering the quality of ad placements and improving quality of ads displayed across its network. It is a valuable consideration and it would help in maximizing ad spend and drive engagement across the web.
