LinkedIn efforts can be amplified by adding video into your content mix. If we go by the data, video view time in the app increased by 36% YoY whereas video content generated 1.4x more engagement when compared with other post types.
You need to include these trends into your content planning and in case you are considering videos in your LinkedIn content mix, these tips from LinkedIn on optimal video posting practices could help you.
Given below are some of the LinkedIn video posting tips:
- Thinking outside the box so that it adds value to the video, you should think about coming up with new presentation options for maximizing engagement.
- Post LinkedIn videos in a timely manner to keep up with the latest trends, getting into real time events can help in boosting impact. Keep your audience expectation around video evolving and you should think of new presentation options for maximizing engagement.
- Vertically oriented videos (9:16) tend to see a 24% lift in CTR whereas selfie styled videos see a higher engagement.
- Videos should either be recorded vertically or horizontally but not both at once. People should not be twisting their phone around for watching different parts of these video clips.
- Keep in mind you will get better results with stable hardware.
- Make use of microphones for cutting background noise.
- Do learn some basic editing techniques so that it improves your presentation. Always take your time in editing videos as it helps in controlling the length and pace of your videos and ensures that it catches your audience attention.
- Add subtitles if possible, as per LinkedIn, 92% of the people watch videos with sound off mode therefore subtitles play an important role in maximizing your message.
- You have to be creative because everybody wants to see unique content and it would not just be beneficial for you but also for your audience.
- Generally, the optimum run time for Linkedin Feed is under two minutes and coming to video ads, LinkedIn recommends keeping ads between 15-30 seconds for top of funnel awareness campaigns. Keep things as much short as you can.
- Always make the first six seconds count, the best way is to grab the attention of viewers is within the initial seconds of the playback.
- LinkedIn video content should be created with extensibility in mind and one should look to extend the impact and value of your video by breaking into shorter shareable parts or finding out ways for repurposing your video content into different themes and formats.
- Your video and text should work in partnership; you should use the text of your updates for introducing, teasing and framing your video content.
- Keep in another thing in mind that video is not always the best format for communicating information in depth rather play to its strength around engaging, compelling and entertaining content and it would deliver good results for you.
Today videos are one of the most popular ways of reaching out to people and if you are someone who can master the art of how you can present your concept and ideas to people through videos then nothing can prevent you from becoming popular digital star.
One of the best ways for you would be to take up some video editing course either online or offline so that you can learn the intricacies of vide editing and excel at delivering your thoughts through medium of video.
So just go ahead and unleash the power of video which will definitely help you in your career path.
